{"title":"Japanese tea","description":"     \u003ch2 class=\"content-test-h2\"\u003eJapanese teas: discover our selection of must-haves\u003c\/h2\u003e \u003chr\u003e     \u003cbr\u003e     \u003cp class=\"content-test-p\"\u003e Japanese teas combine tradition, quality and health benefits. Japan, 8ᵉ world producer, offers a wide variety of teas such as sencha, matcha or genmaicha. High in antioxidants, especially matcha, these teas appeal to novices and connoisseurs alike. Discover our selection of the best Japanese teas, a blend of authentic flavors and well-being. \u003c\/p\u003e         \u003cbr\u003e     \u003ch3 class=\"content-test-h3\"\u003e\u003cb\u003eOur selection of the best organic Japanese teas\u003c\/b\u003e\u003c\/h3\u003e     \u003cp class=\"content-test-p\"\u003e         Organic Japanese teas stand out for their environmentally-friendly cultivation, without chemical fertilizers or pesticides. \u003c\/p\u003e         \u003cp class=\"content-test-p\"\u003e        \u003ca href=\"https:\/\/kusmetea.shop\/products\/vert-sencha-2222\"\u003eSencha\u003c\/a\u003e, which accounts for 70% of the country's tea consumption, is one of the must-try teas, with its sweet herbal notes, high catechin content and antioxidant benefits. \u003c\/p\u003e         \u003cp class=\"content-test-p\"\u003e         Grown in the shade before harvesting, \u003ca href=\"https:\/\/kusmetea.shop\/collections\/matcha\"\u003eMatcha\u003c\/a\u003e is a concentrate of nutrients, notably theanine and catechins. Its fine, vibrant powder offers a unique experience, far beyond a simple infusion. \u003c\/p\u003e         \u003cp class=\"content-test-p\"\u003e        \u003ca href=\"https:\/\/kusmetea.shop\/products\/genmaicha-1\"\u003eGenmaicha\u003c\/a\u003e, a blend of green tea and roasted rice, seduces with its nutty aroma and low theine content, perfect for enjoying at any time of day. \u003c\/p\u003e         \u003cp class=\"content-test-p\"\u003e         Finally, \u003ca href=\"https:\/\/kusmetea.shop\/products\/hojicha-kyushu\"\u003eHojicha\u003c\/a\u003e, an amber-colored roasted green tea, offers warm caramel and coffee flavors, while being very low in caffeine. \u003c\/p\u003e         \u003cp class=\"content-test-p\"\u003e         These organic Japanese teas combine authenticity, aromatic richness and health benefits - an ideal selection for discerning tea lovers. \u003c\/p\u003e         \u003cbr\u003e     \u003ch3 class=\"content-test-h3\"\u003e\u003cb\u003eHow to choose among the various Japanese teas?\u003c\/b\u003e\u003c\/h3\u003e     \u003cp class=\"content-test-p\"\u003e         Choosing the right Japanese tea depends on several criteria: caffeine content, taste profile, desired benefits and time of consumption. \u003c\/p\u003e         \u003cp class=\"content-test-p\"\u003e         Caffeine-rich matcha (70-80 mg) offers a lasting energy boost thanks to L-theanine - ideal in the morning. Sencha (20-30 mg) provides a moderate burst of boost without nervousness, perfect at any time of day. In the evening, opt for milder teas such as genmaicha (10-15 mg) or hojicha, which is very low in caffeine (5-8 mg) and well tolerated by sensitive people. \u003c\/p\u003e         \u003cp class=\"content-test-p\"\u003e         Taste-wise, matcha seduces with its intense umami, sencha with its vegetal freshness, while hojicha and genmaicha offer toasty, cereal or caramelized notes. \u003c\/p\u003e         \u003cp class=\"content-test-p\"\u003e         To maximize antioxidants, opt for sencha; for a relaxing effect, shaded teas like matcha are richer in theanine. Finally, the time of day also guides the choice: matcha in the morning, sencha during the day, hojicha or genmaicha in the evening. \u003c\/p\u003e         \u003cbr\u003e     \u003ch3 class=\"content-test-h3\"\u003e\u003cb\u003ePreparation tips for optimal tasting\u003c\/b\u003e\u003c\/h3\u003e     \u003cp class=\"content-test-p\"\u003e         Water temperature plays a crucial role in Preparing Japanese teas.\u003cbr\u003eUnlike other varieties, Japanese teas generally require less hot water to fully reveal their aromas without developing excessive bitterness.     \u003c\/p\u003e     \u003cbr\u003e     \u003cp class=\"content-test-p\"\u003e         For each type of tea, we recommend the following temperatures: \u003c\/p\u003e         \u003cul\u003e         \u003cli\u003eMatcha: 50-70°C for 1-2 minutes\u003c\/li\u003e         \u003cli\u003eSencha: 70-80°C for 1 minute\u003c\/li\u003e         \u003cli\u003eJapanese black tea: 85-90°C for 2-3 minutes\u003c\/li\u003e         \u003cli\u003eGenmaicha and Hojicha: 90-95°C for 30-60 seconds\u003c\/li\u003e     \u003c\/ul\u003e     \u003cp class=\"content-test-p\"\u003e         Boiling water at 100°C is not recommended for most Japanese teas, as it alters their subtle aromas and increases astringency. If you don't have a temperature-adjustable kettle, let the water stand after boiling, or transfer it from container to container (each transfer lowers the temperature by around 5°C). \u003c\/p\u003e         \u003cp class=\"content-test-p\"\u003e         Dosage is also crucial: allow around 5 g of tea for 200 ml of water, adjusting according to your taste. More leaves and cooler water will accentuate the umami, while a hotter infusion with less tea will produce a lighter cup. \u003c\/p\u003e         \u003cp class=\"content-test-p\"\u003e         For the matcha, use a chasen (bamboo whisk) with a \"W\" motion for a smooth texture. Hojicha latte requires a maximum temperature of 80°C to avoid bitterness. \u003c\/p\u003e         \u003cp class=\"content-test-p\"\u003e         Finally, to keep your Japanese teas in the best possible condition, store unopened teabags in the fridge, then allow them to return to room temperature before opening. Once opened, store in an airtight container, away from light, humidity and odours. \u003c\/p\u003e         \u003cbr\u003e ","products":[{"product_id":"dessous-de-theiere-fonte","title":"Cast Iron trivet","description":"\u003cp\u003eJapanese cast iron is known for its strength and ability to withstand high temperatures. The teapot stand is a complementary accessory to the Iwachu teapots.\u003c\/p\u003e","brand":"Kusmi Tea","offers":[{"title":"Default Title","offer_id":52333289996631,"sku":"20244N","price":20.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/6577\/8263\/files\/f200a5c8fcfa16030a7a762c9d6abb6ee93a7de8_20244N_packshot_b2cweb.png?v=1775027550"},{"product_id":"matcha","title":"Matcha (Organic)","description":"\u003cp\u003eOrganic matcha is a unique tea.\u003c\/p\u003e\u003cp\u003eOnly the finest shoots are picked with the greatest care. They are then laid flat and dried before being delicately ground into a fine powder between two blocks of granite. Quite the work of art! The resulting emerald green color is truly incomparable.\u003c\/p\u003e\u003cp\u003eDid you know? Matcha is the only tea whose entire leaves are completely absorbed in water. We actually drink the entire thing, and not just the water it is infused in! This experience offers an inimitable feeling on the palate. We told you it was unique!\u003c\/p\u003e\u003cp\u003eOrganic matcha is therefore quite a singular tea, it is the star of the renowned Japanese tea ceremonies founded on harmony, respect, purity, and calm. With this tea, happiness is just a sip away!\u003c\/p\u003e\u003cp\u003eAnd that’s not all! Matcha is also used in pastries, lending your madeleines, financiers, and other cakes a particular flavor and color. Now you understand why it has been the favorite tea of Buddhist monks, samurais, and emperors… Will you be able to resist?\u003c\/p\u003e\u003cp\u003eYou will find our 30g tin format for traditional Matcha consumption!\u003c\/p\u003e","brand":"Kusmi Tea","offers":[{"title":"30 g tea-filled tin","offer_id":52333353075031,"sku":"21695A1040","price":33.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/6577\/8263\/files\/ea5fee5832020faba577afaa55255f7f249fcc41_VCHABIOMASTER_lifestyle_secondaires_1_b2cweb_4a874697-2260-4d0c-a87c-a7d635645149.png?v=1776433610"},{"product_id":"matcha-1","title":"Matcha (Organic)","description":"\u003cp\u003eOrganic matcha is a unique tea.\u003c\/p\u003e\u003cp\u003eOnly the finest shoots are picked with the greatest care. They are then laid flat and dried before being delicately ground into a fine powder between two blocks of granite. Quite the work of art! The resulting emerald green color is truly incomparable.\u003c\/p\u003e\u003cp\u003eDid you know? Matcha is the only tea whose entire leaves are completely absorbed in water. We actually drink the entire thing, and not just the water it is infused in! This experience offers an inimitable feeling on the palate. We told you it was unique!\u003c\/p\u003e\u003cp\u003eOrganic matcha is therefore quite a singular tea, it is the star of the renowned Japanese tea ceremonies founded on harmony, respect, purity, and calm. With this tea, happiness is just a sip away!\u003c\/p\u003e\u003cp\u003eAnd that’s not all! Matcha is also used in pastries, lending your madeleines, financiers, and other cakes a particular flavor and color. Now you understand why it has been the favorite tea of Buddhist monks, samurais, and emperors… Will you be able to resist?\u003c\/p\u003e\u003cp\u003eYou will find our doypack to use for your best culinary preparations!\u003c\/p\u003e","brand":"Kusmi Tea","offers":[{"title":"Bulk 50g","offer_id":52333353337175,"sku":"21695A1051","price":17.9,"currency_code":"EUR","in_stock":false},{"title":"Bulk 100g","offer_id":52333353173335,"sku":"21695A1050","price":32.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/6577\/8263\/files\/a8d7d1fc4d0d0cf35f59ece493fd7c256f432dda_VCHADOY100BIO_packshot_b2cweb.png?v=1776433614"},{"product_id":"genmaicha","title":"Genmaicha","description":"\u003cp\u003eDiscover our Genmaicha tea, a unique blend of sencha green tea from Japon and grains of roasted, popped rice. The freshness of green tea combined with the strong, slightly nutty flavor of roasted, popped rice make this blend the perfect companion for a relaxing, indulgent break. It’s a delicious combination that goes perfectly with savory foods!\u003c\/p\u003e","brand":"Kusmi Tea","offers":[{"title":"Bulk 100g","offer_id":52333354615127,"sku":"VGEN100D","price":14.1,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/6577\/8263\/files\/68a5b1d26a055ce5f4bdfea8fc3f7f4be24a05de_VGEN100D_packshot_b2cweb.png?v=1776433620"},{"product_id":"hojicha-kyushu","title":"Hojicha , Kyushu","description":"\u003cp\u003eBreathtaking landscapes worthy of the finest travel journals! This is what you can expect on the island of Kyushu in Southwest Japan. With its tropical climate, the so-called “volcano island” offers ideal conditions for growing organic Japanese green tea.\u003c\/p\u003e\u003cp\u003eBut that’s not all! Near the city Kagoshima, the locals have developed an incredible technique… With a few deft movements, they transform regular green tea from the last harvest into a bold, punchy beverage. Their secret is to roast the tea leaves at a high temperature! This turns them a beautiful brown and offers a woody flavor with smoky notes when brewed. A true delicacy!\u003c\/p\u003e","brand":"Kusmi Tea","offers":[{"title":"Bulk 100g","offer_id":52333355106647,"sku":"21009A1050","price":24.0,"currency_code":"EUR","in_stock":true},{"title":"Bulk 300g","offer_id":52333355270487,"sku":"21009A1470","price":72.0,"currency_code":"EUR","in_stock":true},{"title":"Bulk 500g","offer_id":52333355303255,"sku":"21009A1480","price":120.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/6577\/8263\/files\/232a1c0bc8931f5a2880cabf29af560cbc74ea4e_VHOJI100DBIO_PACKSHOT_b2cweb.png?v=1776433628"},{"product_id":"vert-sencha","title":"Green Sencha","description":"\u003cp\u003eWe’re heading to Japan with this must-try tea from the Land of the Rising Sun, where it was first developed almost 300 years ago.\u003c\/p\u003e\u003cp\u003eMore precisely, this is when the Sencha steaming method was invented. This technique was innovative for its time and involved using a steam bath to interrupt the leaves’ natural fermentation process, thereby enabling them to retain their full properties.\u003c\/p\u003e\u003cp\u003eWhen brewed in your cup, organic Sencha Green Tea takes on a light shade and offers refreshing, iodic notes. Its subtle aromas and vegetal notes are reminiscent of freshly cut grass, and invite you to discover the mysteries of Japan’s fascinating gardens in just a few sips.\u003c\/p\u003e","brand":"Kusmi Tea","offers":[{"title":"Bulk 100g","offer_id":52723179520343,"sku":"21702A1050","price":16.2,"currency_code":"EUR","in_stock":true},{"title":"Bulk 300g","offer_id":52723181027671,"sku":"21702A1470","price":48.6,"currency_code":"EUR","in_stock":true},{"title":"Bulk 500g","offer_id":52723181060439,"sku":"21702A1480","price":81.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/6577\/8263\/files\/cc8e1bbbe40a68fc90015ffce6e6ca615634904a_VSEN100DBIO_PACKSHOT_b2cweb.png?v=1776433644"},{"product_id":"matcha-ceremonie","title":"Ceremonial Matcha","description":"\u003cp\u003eLet yourself be captivated by the excellence of ceremonial matcha: a finely ground green tea powder that brings Japanese tradition into your daily life with great delicacy.\u003c\/p\u003e\u003cp\u003eIts emerald green color and soft, umami vegetal aroma offer a tasting experience that is both subtle and intense, revealing the full complexity of an exceptional tea.\u003c\/p\u003e\u003cp\u003eIdeal for those new to the Japanese tea ceremony or to elevate your everyday moments, whether pure or as a latte, hot or iced, for a refined and unique experience.\u003c\/p\u003e\u003cp\u003eBeyond being a pleasurable drink, matcha is also traditionally recognized for its properties and numerous benefits:\u003c\/p\u003e\u003cp\u003e• Gentle and sustainable energy\u003c\/p\u003e\u003cp\u003e• Rich in antioxidants\u003c\/p\u003e\u003cp\u003e• Improved concentration\u003c\/p\u003e\u003cp\u003e• Boosted metabolism\u003c\/p\u003e\u003cp\u003eThe crane design, inspired by Japanese tattoos, symbolizes longevity and happiness, reflecting the delicacy of this exceptional green tea powder. Reimagined within the Kusmi creative universe, it blends tradition and modernity in a bold and distinctive style.\u003c\/p\u003e\u003cp\u003eWant to explore the world of Kusmi matcha further? Discover our full range of 100% organic Japanese matcha tea, including our \u003ca href=\"\/en\/products\/matcha-premium\" target=\"_blank\"\u003epremium matcha \u003c\/a\u003etea.\u003c\/p\u003e","brand":"Kusmi Tea","offers":[{"title":"Default Title","offer_id":53660325019991,"sku":"21331A1040","price":39.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/6577\/8263\/files\/ceb1e3edae7f1a14b3274797a6f16b69d77344ba_VCHACER30BIO_packshot_b2cweb.png?v=1780729425"},{"product_id":"matcha-premium","title":"Premium Matcha","description":"\u003cp\u003eDiscover the elegance of premium matcha: a unique green tea powder that brings the refinement of the Japanese ritual to enhance every moment of your daily life.\u003c\/p\u003e\u003cp\u003eWith a deep green color and a fresh, balanced vegetal aroma, this organic green tea powder offers a rich and elegant tasting experience. A matcha with a strong character that reveals the full quality of Japanese tea.\u003c\/p\u003e\u003cp\u003eEnjoy it pure or as a latte, hot or iced, this versatile matcha adapts to all your desires, from daily rituals to more indulgent creations!\u003c\/p\u003e\u003cp\u003eBeyond being a pleasurable drink, matcha is also traditionally recognized for its properties and numerous benefits:\u003c\/p\u003e\u003cp\u003e• Gentle and sustainable energy\u003c\/p\u003e\u003cp\u003e• Rich in antioxidants\u003c\/p\u003e\u003cp\u003e• Improved concentration\u003c\/p\u003e\u003cp\u003e• Boosted metabolism\u003c\/p\u003e\u003cp\u003eThe Koi carp design, inspired by Japanese tattoos, embodies courage, love, and perseverance, reflecting the depth of this premium matcha. Reimagined within the creative Kusmi universe, it combines tradition and modernity in a bold and distinctive style.\u003c\/p\u003e\u003cp\u003eWant to explore further into the world of Kusmi matcha? Discover our entire range of 100% organic Japanese matcha tea with our \u003ca href=\"\/en\/products\/matcha-ceremonie\" target=\"_blank\"\u003eceremonial matcha\u003c\/a\u003e.\u003c\/p\u003e","brand":"Kusmi Tea","offers":[{"title":"Default Title","offer_id":53660325183831,"sku":"21351A1040","price":33.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/6577\/8263\/files\/ef81321077cf26bffabf401ae6806d1b856df2e5_VCHAPRE30BIO_packshot_b2cweb.png?v=1779983333"}],"url":"https:\/\/kusmetea.shop\/en\/collections\/japanese-tea.oembed","provider":"Kusmi Tea","version":"1.0","type":"link"}