{"title":"Matcha \u0026 Ube","description":"\u003ch2\u003eMatcha\u003c\/h2\u003e \u003cp\u003e \u003c\/p\u003e \u003ch3\u003eDiscover our selection of matcha}\u003c\/h3\u003e \u003cp\u003e\u003cbr\u003eBright green, intense herbal taste, soft, frothy texture... matcha is an exceptional powder, a treasure from Japan, both refined and powerful. At Kusmi Tea, we invite you to discover a carefully-crafted organic selection: premium products from Japanese agriculture that respect nature and ancestral know-how. Whether enjoyed as a smooth latte, a pure version or cooked in your own recipes, our matcha reveals its full umami flavor in every bowl.\u003c\/p\u003e \u003ch3\u003e \u003cbr\u003eThe origin of matcha\u003c\/h3\u003e \u003cp\u003e\u003cbr\u003eThe \u003ca href=\"https:\/\/kusmi-tea-2025.myshopify.com\/blogs\/the\/plante-matcha\"\u003ematcha comes from tea leaves grown in the shade\u003c\/a\u003e during the last weeks before harvesting, and concentrates a unique nutritional richness and a deep color, bursting with chlorophyll.\u003c\/p\u003e \u003cp\u003eIn the heart of Japan's mountains, in gardens that are often centuries old, tea growers carefully harvest the leaves, dry them slowly and then stone-grind them using ancestral methods. The result is a fine powder with an umami taste, a subtle balance between sweetness and bitterness.\u003c\/p\u003e \u003ch3\u003e \u003cbr\u003eThe health benefits of matcha\u003c\/h3\u003e \u003cp\u003e\u003cbr\u003eWith every cup, \u003ca href=\"https:\/\/kusmi-tea-2025.myshopify.com\/blogs\/the\/matcha-the-vertus\"\u003e organic matcha offers a concentrate of natural goodness\u003c\/a\u003e. This green powder is rich in antioxidants, notably catechins (EGCG), known for their action against oxidative stress, cellular aging and protection of the cardiovascular system. It also supports the immune system, while helping to burn fat more efficiently.\u003c\/p\u003e \u003cp\u003eBut what makes matcha unique is its balance of energy and serenity. Thanks to L-theanine, a rare amino acid, it stimulates concentration and soothes at the same time. This makes it a natural alternative to coffee, with no nervousness or loss of energy.\u003c\/p\u003e \u003cp\u003eWhether enjoyed in a traditional bowl, with hot water, or as a matcha latte mixed with a cloud of plant milk, this Japanese beverage is your daily companion. An interlude of well-being, a simple gesture for your health, vitality and inner peace.\u003c\/p\u003e \u003ch3\u003e \u003cbr\u003eTraditional preparation of matcha\u003c\/h3\u003e \u003cp\u003e\u003cbr\u003eThe matcha ritual begins long before the first sip. It begins with a Japanese bowl (chawan), sifted green powder, a trickle of hot water, and a bamboo chasen - the traditional hand-carved whisk with fine, supple teeth.\u003c\/p\u003e \u003cp\u003eFor more \u003ca href=\"https:\/\/kusmi-tea-2025.myshopify.com\/blogs\/the\/bien-preparer-son-matcha\"\u003edetails on how to make matcha\u003c\/a\u003e!\u003c\/p\u003e \u003cp\u003ePour 1 to 2 grams of organic matcha into your bowl, add 70 ml of water at 75°C, then whisk in a rapid \"W\" until you obtain a light, glossy foam. The movement is fluid, almost dancing. It awakens aromas, creates texture and reveals umami flavor.\u003c\/p\u003e \u003cp\u003eThis ancestral gesture, inherited from Japanese ceremony, transforms an ordinary moment into a suspended one. And if you like sweetness, add a splash of plant milk: your matcha latte will be all the more creamy and comforting.\u003c\/p\u003e \u003ch3\u003e \u003cbr\u003eWhat does matcha ?\u003c\/h3\u003e \u003cp\u003e\u003cbr\u003eThe matcha has a vegetal, sometimes slightly bitter taste, with a characteristic umami touch. Its flavor depends on its quality and Japanese origin.\u003c\/p\u003e \u003ch3\u003e \u003cbr\u003eDoes matcha contain caffeine?\u003c\/h3\u003e \u003cp\u003e\u003cbr\u003eYes, it naturally contains caffeine, but when combined with L-theanine, it provides smooth, stable energy. This makes matcha an excellent alternative to coffee.\u003c\/p\u003e \u003ch3\u003e \u003cbr\u003eWhat's the difference between matcha ceremonial and culinary?\u003c\/h3\u003e \u003cp\u003e\u003cbr\u003eCeremonial matcha is finer, milder and ideal for tasting. Culinary, more robust, is perfect for recipes such as desserts or drinks.\u003c\/p\u003e \u003ch3\u003e \u003cbr\u003eHow to store matcha?\u003c\/h3\u003e \u003cp\u003e\u003cbr\u003eProtect from air, light and humidity. Use an airtight tin, preferably in a cool place, to preserve its active ingredients and color.\u003c\/p\u003e","products":[{"product_id":"coffret-daccessoires-a-matcha-fouet-et-spatule","title":"Matcha accessories gift set - whisk and spatula","description":"\u003cp\u003eThis matcha accessory set contains two must-have accessories for preparing your matcha:\u003c\/p\u003e\u003cp\u003e• A bamboo whisk, also known as a \u003ci\u003echasen\u003c\/i\u003e, to give you a silky smooth matcha texture without lumps.\u003c\/p\u003e\u003cp\u003e• A bamboo spatula, for portioning out an exact amount of matcha.\u003c\/p\u003e\u003cp\u003eFor complete matcha preparation, take a look at our other matcha accessory set, which includes a bowl and a whisk rest, available in two colors.\u003c\/p\u003e","brand":"Kusmi Tea","offers":[{"title":"Default Title","offer_id":52333282558295,"sku":"5000000833","price":34.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/6577\/8263\/files\/b041d389dec7abd27c21188ef3c6de1f3902033f_MATCHAFOUETTOTEM_packshot_b2cweb.png?v=1776758650"},{"product_id":"fouet-a-lait-fino","title":"Fino milk whisk ","description":"\u003cp\u003eDiscover the perfect milk froth at the touch of a button! This battery-operated milk frother features an impressive 12,000 revolutions per minute, guaranteeing optimal whirling for creamy foam. Its Soft Touch coating ensures a comfortable grip.\u003c\/p\u003e","brand":"Kusmi Tea","offers":[{"title":"Default Title","offer_id":52333284753751,"sku":"5000000984","price":14.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/6577\/8263\/files\/344dfa9cea2dba776da73d24655d9d488e4ee2a7_FOUETLAITFINO_packshot_b2cweb.png?v=1775030601"},{"product_id":"coffret-daccessoires-a-matcha-bol-et-repose-fouet","title":"Matcha accessories gift set - Bowl and whisk holder","description":"\u003cp\u003eThis matcha accessory set contains two must-have accessories for preparing your matcha:\u003c\/p\u003e\u003cp\u003e• A bowl where you can mix your matcha with hot water using a whisk to allow the matcha aromas to unfold optimally. The porcelain bowl's elegant design will bring unparalleled refinement to your tasting experience.\u003c\/p\u003e\u003cp\u003e• A whisk rest, an essential accessory that protects the whisk and helps it retain its shape by providing a stable support while highlighting its unique aesthetic.\u003c\/p\u003e\u003cp\u003eFor complete matcha preparation, take a look at our other matcha accessory set, which includes a bamboo whisk and spatula.\u003c\/p\u003e","brand":"Kusmi Tea","offers":[{"title":"White","offer_id":52333330039127,"sku":"5000000832","price":44.9,"currency_code":"EUR","in_stock":true},{"title":"Brown","offer_id":52333331775831,"sku":"5000000831","price":44.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/6577\/8263\/files\/cd99406bb208551e881cf4918d302ea8ef8ae30f_MATCHABOLTOTEMMASTER_lifestyle_secondaires_1_b2cweb_0c7ce5dd-44c2-4aae-b5a7-313d67495826.png?v=1776433492"},{"product_id":"matcha","title":"Matcha (Organic)","description":"\u003cp\u003eOrganic matcha is a unique tea.\u003c\/p\u003e\u003cp\u003eOnly the finest shoots are picked with the greatest care. They are then laid flat and dried before being delicately ground into a fine powder between two blocks of granite. Quite the work of art! The resulting emerald green color is truly incomparable.\u003c\/p\u003e\u003cp\u003eDid you know? Matcha is the only tea whose entire leaves are completely absorbed in water. We actually drink the entire thing, and not just the water it is infused in! This experience offers an inimitable feeling on the palate. We told you it was unique!\u003c\/p\u003e\u003cp\u003eOrganic matcha is therefore quite a singular tea, it is the star of the renowned Japanese tea ceremonies founded on harmony, respect, purity, and calm. With this tea, happiness is just a sip away!\u003c\/p\u003e\u003cp\u003eAnd that’s not all! Matcha is also used in pastries, lending your madeleines, financiers, and other cakes a particular flavor and color. Now you understand why it has been the favorite tea of Buddhist monks, samurais, and emperors… Will you be able to resist?\u003c\/p\u003e\u003cp\u003eYou will find our 30g tin format for traditional Matcha consumption!\u003c\/p\u003e","brand":"Kusmi Tea","offers":[{"title":"30 g tea-filled tin","offer_id":52333353075031,"sku":"21695A1040","price":33.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/6577\/8263\/files\/ea5fee5832020faba577afaa55255f7f249fcc41_VCHABIOMASTER_lifestyle_secondaires_1_b2cweb_4a874697-2260-4d0c-a87c-a7d635645149.png?v=1776433610"},{"product_id":"matcha-1","title":"Matcha (Organic)","description":"\u003cp\u003eOrganic matcha is a unique tea.\u003c\/p\u003e\u003cp\u003eOnly the finest shoots are picked with the greatest care. They are then laid flat and dried before being delicately ground into a fine powder between two blocks of granite. Quite the work of art! The resulting emerald green color is truly incomparable.\u003c\/p\u003e\u003cp\u003eDid you know? Matcha is the only tea whose entire leaves are completely absorbed in water. We actually drink the entire thing, and not just the water it is infused in! This experience offers an inimitable feeling on the palate. We told you it was unique!\u003c\/p\u003e\u003cp\u003eOrganic matcha is therefore quite a singular tea, it is the star of the renowned Japanese tea ceremonies founded on harmony, respect, purity, and calm. With this tea, happiness is just a sip away!\u003c\/p\u003e\u003cp\u003eAnd that’s not all! Matcha is also used in pastries, lending your madeleines, financiers, and other cakes a particular flavor and color. Now you understand why it has been the favorite tea of Buddhist monks, samurais, and emperors… Will you be able to resist?\u003c\/p\u003e\u003cp\u003eYou will find our doypack to use for your best culinary preparations!\u003c\/p\u003e","brand":"Kusmi Tea","offers":[{"title":"Bulk 50g","offer_id":52333353337175,"sku":"21695A1051","price":17.9,"currency_code":"EUR","in_stock":false},{"title":"Bulk 100g","offer_id":52333353173335,"sku":"21695A1050","price":32.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/6577\/8263\/files\/a8d7d1fc4d0d0cf35f59ece493fd7c256f432dda_VCHADOY100BIO_packshot_b2cweb.png?v=1776433614"},{"product_id":"hojicha-kyushu","title":"Hojicha , Kyushu","description":"\u003cp\u003eBreathtaking landscapes worthy of the finest travel journals! This is what you can expect on the island of Kyushu in Southwest Japan. With its tropical climate, the so-called “volcano island” offers ideal conditions for growing organic Japanese green tea.\u003c\/p\u003e\u003cp\u003eBut that’s not all! Near the city Kagoshima, the locals have developed an incredible technique… With a few deft movements, they transform regular green tea from the last harvest into a bold, punchy beverage. Their secret is to roast the tea leaves at a high temperature! This turns them a beautiful brown and offers a woody flavor with smoky notes when brewed. A true delicacy!\u003c\/p\u003e","brand":"Kusmi Tea","offers":[{"title":"Bulk 100g","offer_id":52333355106647,"sku":"21009A1050","price":24.0,"currency_code":"EUR","in_stock":true},{"title":"Bulk 300g","offer_id":52333355270487,"sku":"21009A1470","price":72.0,"currency_code":"EUR","in_stock":true},{"title":"Bulk 500g","offer_id":52333355303255,"sku":"21009A1480","price":120.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/6577\/8263\/files\/232a1c0bc8931f5a2880cabf29af560cbc74ea4e_VHOJI100DBIO_PACKSHOT_b2cweb.png?v=1776433628"},{"product_id":"ube-vanille","title":"Vanilla Ube","description":"\u003cp\u003eLet yourself be wrapped in the comforting sweetness of our vanilla ube: a gourmet creation that combines the delicate hazelnut flavors of ube with the smoothness of soft vanilla notes.\u003c\/p\u003e\u003cp\u003eCaffeine-free and appreciated for its delicate taste with hints of vanilla and hazelnut, ube offers an experience that is both gentle, subtle, and original. A unique flavor and color that transform every tasting into a moment of pleasure at any time of the day.\u003c\/p\u003e\u003cp\u003eOur vanilla ube powder is perfect for making creative lattes, creamy iced drinks, or generous pastries! Served hot or iced, it will provide you with a sweet and ultra-indulgent break.\u003c\/p\u003e\u003cp\u003eBeyond being a delightful drink, ube is also traditionally recognized for its characteristics:\u003c\/p\u003e\u003cp\u003e• Source of fiber\u003c\/p\u003e\u003cp\u003e• Rich in protein\u003c\/p\u003e\u003cp\u003e• Caffeine-free\u003c\/p\u003e\u003cp\u003eIts unique design, inspired by Japonese tattoos, highlights a colorful snake, a symbol of protection and health, intertwined with vanilla flowers. Reimagined in the creative Kusmi universe, it is adorned with the iconic purple color for a decidedly pop touch!\u003c\/p\u003e","brand":"Kusmi Tea","offers":[{"title":"Default Title","offer_id":53660324987223,"sku":"21365A1050","price":22.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/6577\/8263\/files\/d6852fb2ceeae90e844f8ff5995c0a06f5c8c71e_UBEVANILLEDOY_packshot_b2cweb.png?v=1779983325"},{"product_id":"matcha-ceremonie","title":"Ceremonial Matcha","description":"\u003cp\u003eLet yourself be captivated by the excellence of ceremonial matcha: a finely ground green tea powder that brings Japanese tradition into your daily life with great delicacy.\u003c\/p\u003e\u003cp\u003eIts emerald green color and soft, umami vegetal aroma offer a tasting experience that is both subtle and intense, revealing the full complexity of an exceptional tea.\u003c\/p\u003e\u003cp\u003eIdeal for those new to the Japanese tea ceremony or to elevate your everyday moments, whether pure or as a latte, hot or iced, for a refined and unique experience.\u003c\/p\u003e\u003cp\u003eBeyond being a pleasurable drink, matcha is also traditionally recognized for its properties and numerous benefits:\u003c\/p\u003e\u003cp\u003e• Gentle and sustainable energy\u003c\/p\u003e\u003cp\u003e• Rich in antioxidants\u003c\/p\u003e\u003cp\u003e• Improved concentration\u003c\/p\u003e\u003cp\u003e• Boosted metabolism\u003c\/p\u003e\u003cp\u003eThe crane design, inspired by Japanese tattoos, symbolizes longevity and happiness, reflecting the delicacy of this exceptional green tea powder. Reimagined within the Kusmi creative universe, it blends tradition and modernity in a bold and distinctive style.\u003c\/p\u003e\u003cp\u003eWant to explore the world of Kusmi matcha further? Discover our full range of 100% organic Japanese matcha tea, including our \u003ca href=\"\/en\/products\/matcha-premium\" target=\"_blank\"\u003epremium matcha \u003c\/a\u003etea.\u003c\/p\u003e","brand":"Kusmi Tea","offers":[{"title":"Default Title","offer_id":53660325019991,"sku":"21331A1040","price":39.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/6577\/8263\/files\/ceb1e3edae7f1a14b3274797a6f16b69d77344ba_VCHACER30BIO_packshot_b2cweb.png?v=1780729425"},{"product_id":"matcha-premium","title":"Premium Matcha","description":"\u003cp\u003eDiscover the elegance of premium matcha: a unique green tea powder that brings the refinement of the Japanese ritual to enhance every moment of your daily life.\u003c\/p\u003e\u003cp\u003eWith a deep green color and a fresh, balanced vegetal aroma, this organic green tea powder offers a rich and elegant tasting experience. A matcha with a strong character that reveals the full quality of Japanese tea.\u003c\/p\u003e\u003cp\u003eEnjoy it pure or as a latte, hot or iced, this versatile matcha adapts to all your desires, from daily rituals to more indulgent creations!\u003c\/p\u003e\u003cp\u003eBeyond being a pleasurable drink, matcha is also traditionally recognized for its properties and numerous benefits:\u003c\/p\u003e\u003cp\u003e• Gentle and sustainable energy\u003c\/p\u003e\u003cp\u003e• Rich in antioxidants\u003c\/p\u003e\u003cp\u003e• Improved concentration\u003c\/p\u003e\u003cp\u003e• Boosted metabolism\u003c\/p\u003e\u003cp\u003eThe Koi carp design, inspired by Japanese tattoos, embodies courage, love, and perseverance, reflecting the depth of this premium matcha. Reimagined within the creative Kusmi universe, it combines tradition and modernity in a bold and distinctive style.\u003c\/p\u003e\u003cp\u003eWant to explore further into the world of Kusmi matcha? Discover our entire range of 100% organic Japanese matcha tea with our \u003ca href=\"\/en\/products\/matcha-ceremonie\" target=\"_blank\"\u003eceremonial matcha\u003c\/a\u003e.\u003c\/p\u003e","brand":"Kusmi Tea","offers":[{"title":"Default Title","offer_id":53660325183831,"sku":"21351A1040","price":33.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/6577\/8263\/files\/ef81321077cf26bffabf401ae6806d1b856df2e5_VCHAPRE30BIO_packshot_b2cweb.png?v=1779983333"},{"product_id":"ube-fraise","title":"Strawberry Ube","description":"\u003cp\u003eLet yourself be seduced by the gourmet intensity of our strawberry ube: an original creation blending the naturally vanilla sweetness of ube with the fresh, fruity, and delicately tangy flavor of strawberry.\u003c\/p\u003e\u003cp\u003eCaffeine-free, this drink offers a comforting and ultra-indulgent experience, where the richness of purple yam meets sweet strawberry notes for a tasting that is both smooth and original. A distinctive flavor and color that transform every tasting into a moment of pleasure at any time of the day.\u003c\/p\u003e\u003cp\u003eOur strawberry ube powder is perfect for both your pastries and your lattes, from the mildest to the most creative! Served hot or iced, it provides a gentle and generous break.\u003c\/p\u003e\u003cp\u003eBeyond being a pleasurable drink, ube is also traditionally recognized for its qualities:\u003c\/p\u003e\u003cp\u003e• Source of fiber\u003c\/p\u003e\u003cp\u003e• High in protein\u003c\/p\u003e\u003cp\u003e• Caffeine-free\u003c\/p\u003e\u003cp\u003eIts unique design, inspired by Japanese tattoos, highlights a colorful snake, a symbol of protection and health, intertwined with strawberries. Reimagined in the creative Kusmi universe, it is adorned with the iconic purple color for a decidedly pop touch!\u003c\/p\u003e","brand":"Kusmi Tea","offers":[{"title":"Default Title","offer_id":53660325216599,"sku":"21364A1050","price":22.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/6577\/8263\/files\/cf35d20a7b12d249e990916e2258d9dbc5db0a49_UBEFRAISEDOY_packshot_b2cweb.png?v=1779983329"},{"product_id":"ube","title":"Ube","description":"\u003cp\u003eLet yourself be enchanted by a sweetness from afar: ube, a yam powder with a naturally purple color!\u003c\/p\u003e\u003cp\u003eCaffeine free and appreciated for its delicate flavor with notes of vanilla and hazelnut, ube offers an experience that is both gentle, subtle, and original. A unique flavor and color that turn every tasting into a moment of pleasure at any time of the day.\u003c\/p\u003e\u003cp\u003eOur ube powder is perfect for both your pastries and your lattes, from the mildest to the most creative! Prepared hot or iced, it will offer you a sweet and ultra-indulgent break.\u003c\/p\u003e\u003cp\u003eBeyond being a pleasurable drink, ube is also traditionally recognized for its characteristics:\u003c\/p\u003e\u003cp\u003e• Source of fiber\u003cbr\u003e• Rich in protein\u003cbr\u003e• Caffeine-free\u003c\/p\u003e\u003cp\u003eIts unique design inspired by Japanese tattoos highlights a colorful snake, a symbol of protection and health. Reimagined in the creative world of Kusmi, it is adorned with the iconic purple color, for a decidedly pop touch!\u003c\/p\u003e","brand":"Kusmi Tea","offers":[{"title":"Default Title","offer_id":53660325249367,"sku":"21363A1050","price":20.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/6577\/8263\/files\/9709f370dc521c53b515ddfd2e4c02c964eabedc_UBEDOY_packshot_b2cweb.png?v=1779983328"}],"url":"https:\/\/kusmetea.shop\/en\/collections\/matcha.oembed","provider":"Kusmi Tea","version":"1.0","type":"link"}