Our commitments
Natural and organic ingredients
We are committed to offering you quality products, with original and unique flavors. All our ingredients are carefully chosen for their quality and flavor and are produced with the greatest respect for the planet.
Kusmi Tea becomes organic in 2020 with a fully certified offer. A strong commitment to quality ingredients, grown with respect for nature and producers.
At Kusmi Tea, we have chosen to flavor our teas only with essential oils and 100% natural aromas, to preserve the authenticity of the taste and the quality of the recipes.
Because well-being and pleasure go hand in hand with high standards and transparency.
Recycling and waste reduction
We reduce waste production as much as possible and favor recycled and recyclable materials for all of our packaging.
All our teas and infusions are available in bulk in our stores and we encourage our customers to come and refill their metal boxes.
Reconciling the freshness of tea and plastic-free packaging is a real challenge, but we are making progress! Today, our loose organic teas are packaged in metal boxes, an infinitely recyclable material, our cases are made from recyclable cardboard and our bags are made from PLA (polylactic acid), a plant-based material and 100% biodegradable.
Responsible sourcing
The selection of ingredients is at the heart of our requirements. The quality of our supply is essential to that of our teas.
Our mission is simple: choose the best.
Each ingredient is selected for its quality, flavor and respect for the environment.
We work with responsible producers, attentive to nature and local communities.
Today, all our tea and infusion bases are organic, our flavors are natural, and our commitments are recognized by Ecocert, AB, Eurofeuille certifications, as well as the B Corp label obtained in 2024.
People at the heart of our actions
In mainland France, we have chosen a solidarity collection program whose principle is simple: our customers have the possibility of making a donation when they go to the checkout, in store or on our website. 100% of the funds collected are donated to the associations we support. A simple, quick and supportive gesture that allows everyone to get involved with us!
Environmental issues are at the heart of everything we do. This is why Kusmi has supported WWF since 2018 in order to support the tiger and its entire ecosystem, an emblematic animal of tea-producing regions.
Kusmi Tea supports the Ruban Rose association. Founded by the Estée Lauder group and Marie Claire magazine, it works to prevent breast cancer, alongside women, researchers and doctors. Every year, on the occasion of Pink October, Kusmi Tea donates 100% of the profits from a recipe developed in a limited series for the occasion to the association.
